Hey Reader,

Last year was rough for the Search industry.

Google added AIOs and Reddit results to SERPs, along with a bunch of other features that obliterated the concept of a "first page."

Then ChatGPT came out with its own search, while other AI tools started to eat into Google's search dominance.

Heck, we even saw Bing (Bing!) start to grow when it released its own AI in search, now called Copilot.

I won't lie, it caused a crisis for me professionally.

I started to doubt whether I wanted to stay in the Search game, or indeed if there even would be a future for the Search industry with all these changes.

But I have a tendency to catastrophize. My brain jumps to the worst possible conclusion. If I lose a small client, I'm convinced I'll be broke and living on the streets a week later (even though I still have plenty of income coming in).

Fortunately, I didn't throw in the towel. Instead, I tried to remain calm and see how things would shake out. And I'm glad I did, because now, I don't see just doom and gloom for search.

I see opportunity. Lots of it.

My shifting feelings were down to two factors:

1. The dust from all these changes started to settle, and I began to see opportunities in the wake of all the disruption.
2. I realized that most business owners who relied on SEO were feeling just as much anxiety as me, if not more.

So I started to do what I always do when I'm feeling anxious: Research. Uncertainty is what causes anxiety, and information is the only cure.

I wanted to equip myself with knowledge, so that when my current and future clients asked me what they should do to prepare for search in 2025, I could do more than just shrug.

As I started to research, I realized that there are lots of things that we can start doing now to make sure our SEO and content strategies are successful in 2025 (and beyond).

I put the biggest learnings together in a new blog, which you can check out right here.

The blog is good (I hope!) and you should read it. But if you really want to get your ducks in a row for 2025, then you should come to the webinar I'm hosting on February 11th, at 3pm EST. And as always, if you can't make it, you can still register to get the playback!

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I'm calling this a Content Strategy Party, because my goal is to help everyone on the call lay the foundation for a successful year of SEO and content in 2025.

In the webinar, I'll be...

🔮 Teaching you everything I know about the future of search

🤖 Showing you how to get your content in AIOs and other AI-search platforms

🧠 Mapping out the exact strategies I recommend for 2025

⚙️ Doing live screen-sharing demonstrations of those same strategies

🤔 Answering your questions about your unique strategies

My goal is to have you walk away from the webinar (or playback) with the groundwork laid for your 2025 strategy, so you can start creating with confidence this year.

I hope to see you there!

- Liam