My goal as an SEO consultant is to make myself unnecessary 🎯📉

Hey Reader, When I worked in SEO agencies, we used to lock our clients into these horrible contracts that inevitably devolved into screaming matches. Clients would sign up for exorbitantly expensive retainers, not realizing that they had a 3-month notice period before they could cancel. 😱 I watched more than one business realize this in real time, then panic about spending so much money on something that wasn't working. Those contracts were one of the things that pushed me to go independent...