Please don't redesign your website without reading this first 🙏💻

Hey hey Reader, Last week, something happened that almost never happens in my line of work. Someone introduced me to a business owner right before they were about to migrate their website to a new platform. Not after. Before. This is so rare. Usually, people come to me after the damage is done. Here's the typical scenario: A business spends months obsessing over their website redesign. Design, layout, copy, positioning. They work with developers and designers who make everything look perfect....