Merry Xmas from Google; Here's an algorithm update 🎅🥴

Hey Reader, It's happening again. Google's third core algorithm update of the year is rolling out right now, just in time for the holidays. Bah, Humbug! These core updates happen several times a year, and they often pass without anyone noticing. In other cases (quite famously in 2024), it can be incredibly disruptive. A core update can put keyword rankings on a rollercoaster, or rewrite some of the (non-fundamental) rules of SEO and send folks scrambling. The tough part is, we really don't...