Hey Reader,

Last week, I hosted a deep dive into why so many businesses are losing traffic in 2025.

Spoiler: AI Overviews are the main culprit. But there's more to it than that.

Here's what I covered:

• The data showing where your clicks actually went
• Why those 3,000-word "how-to" articles aren't worth it anymore
• Which SEO tactics still matter (and which are dead weight)
• My 4-month strategy to adapt without losing your mind

Here's the full presentation:

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I also made two freebies for you:

• The Lost Traffic Diagnostic Guide (10-minute audit to see which pages are bleeding traffic)
• The Search Evolution Strategy (my full 4-phase plan, completely free)

The short version? Long-form content used to be king. Now it's just expensive and not as important. AI Overviews are eating your lunch. But you're not powerless—you just need to shift priorities and redistribute your budget.

This video may have some doom and gloom at the start, but I promise by the end, you'll have a good idea of exactly how we can move forward in this strange new world.

Watch whenever you have 45 minutes and a strong cup of coffee.

• Liam

P.S. If you're hemorrhaging traffic and want help fixing it, just reply to this email. I'm taking on a few Search Evolution Strategy clients before the holidays.