"Confirmation content" is the new must-have in my content strategies 🫡👌

Hey Reader, I was just reading this interesting study from Growth Memo about how AI Overviews are affecting Google search. That topic has lots of folks like me stressed, and the study (with a tiny sample size, grain of salt required) confirmed a lot of what you'd expect: Yes, AIO overviews are driving down traffic. Duh. Around 40% of users in the study said they felt satisfied by AI Overviews during their searches. There's no way around that harsh fact, but there is some good news in the...