Forget SEO. These are the other kinds of content you should be making. 🧠✍🏻

Hello Reader, Back in the dark days, when I was working in marketing agencies, there was a big issue that I was always shouting about. In most of these agencies, the content team was housed within the SEO department. It made me want to pull my hair out, because if you ask me, SEO should be part of the content team, not the other way around. There are two reasons for this: Without content, the SEO team would not exist. You cannot do SEO properly without high-quality content, period. There are...