Hey Reader,

I've been thinking about lost traffic recently, because I keep seeing charts like this when I'm researching for clients:

Same story every time. Traffic was climbing steadily until around June, then everything changed. The drop happened fast.

For other clients, I see something even more frustrating happening. They are growing in visibility while hemorrhaging traffic at the same time.

Look at these metrics from another client.

Comparing May - September 2025 to the same period last year, this company saw:

📊 +59m impressions
📊 Higher ranking positions overall

But despite showing up in more searches at better positions, they lost visits:

📉 -1% click-through rate
📉 -8.9K clicks

Why?

In May 2025, Google rolled out AI overviews. Click-through rates dropped across the board because people were getting answers served directly.

But here's the thing: the traffic didn't disappear. It just stopped flowing to websites like it used to.

So where does it go? And how do you get it back?

That's what I'm covering in a live workshop on October 15th at 2pm EST.​

Here's what we'll dig into:

🔍 Where lost traffic actually goes. AI answers are part of it, but there's more happening beneath the surface.

🔍 How people verify AI answers. They're not just accepting what ChatGPT tells them—they're looking for confirmation. The question is where are they going to get that confirmation?

🔍 Tactical methods for recouping traffic. No-nonsense fixes to get your content working in AI search platforms.

🔍 New sources to replace what you've lost. Traffic diversification strategies that work in this new environment.

I'm also giving away resources to everyone who joins:

• Step-by-step guide to diagnose your traffic loss
• Checklist for quick AI-optimization wins
• Preview of new AI tools I'm using with clients

I hope to see you there! And even if you can't join live on the 15th, register anyway so I can send you the recording.

- Liam

​The Search Evolution Strategy​ 👆 My gameplan for the new age of AI ​ 🙋‍♂️ Did someone forward you this email? Subscribe here. ​ ​Content Strategy & Consultation | Content & SEO Training​ ​Freelance Community​

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